High level discussions on online tracking

A meeting organised jointly by the University of Berkeley and the Institute for Information Law of the University of Amsterdam drew together an outstanding collection of international experts, NGOs and industry representatives to discuss online tracking protection and browsers.Information Society Commissioner Neelie Kroes opened the event where she brandished the “stick” of strict enforcement of the e-Privacy Directive if industry did not accept the “carrot” of self-regulation to achieve compliance. She described as “encouraging” the EASA and IAB Best Practice Recommendation, which uses a tiny icon that aims at alerting users that they are being tracked and profiled and being delivered advertising designed to match that profile – using a cookie as an opt-out mechanism.

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