Have trade magazines got a shelf life in internet age?

It helps to have a sense of perspective if you are a senior trade magazine publishing executive, on the front line of the media industry’s struggle to fashion viable new business models as traditional print circulations and advertising revenue drain away. David Levin, United Business Media chief executive, draws a comparison between the situation the trade press finds itself in today and 1912, “when there were a lot of blacksmiths about and we were about to get the motor car”.There have been two more high profile casualties in the past month as the sector navigates the tricky transition from print to digital, with controlled circulation titles Accountancy Age and Computer Weekly both abandoning the weekly news magazine format after more than 40 years and going online only.

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