Over the last year, we’ve seen the rapid development of the real-time Web, incorporating the spread of news, status updates and the entertainment we share and consume. It’s as if the idea of “going viral” has, well, gone viral itself.A case in point: when Michael Jackson died last year, it took only minutes for traffic to spike worldwide on NYTimes.com. AOL’s instant messenger service almost crashed as people tried to share the information of his death as quickly as possible and Twitter saw strains as the news unfurled.
http://bits.blogs.nytimes.com/2010/03/29/has-viral-gone-viral/
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