Happy customers, no profits: India’s mobile industry is magnificent but also a mess

In a Vodafone shop in Mumbai earlier this year, you might have been forgiven for thinking that one of the great clichés about India wasn’t true. The national cricket team was playing Pakistan; the biggest grudge match in any sport, anywhere. Yet the mobile-phone store was still bustling, with customers debating calling plans, not leg-before-wicket decisions.A visit the next day corrected the impression that Indians have lost interest in cricket. Without a match, the shop’s tempo had roared back to its normal level: that of a siege, with a mob baying for itemised billing and BlackBerrys.To read this report in The Economist in full, see:
www.economist.com/node/18836120

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