Half retail purchases involve online by 2012

By 2012 almost half of all retail purchases will in some way involve the internet but many retailers are failing to integrate the web into their operations, according to an American cross-channel retailing expert.Deloitte principal Kasey Lobaugh says that while 7% of purchases in the US are made online – a figure forecast to increase to 11% by 2012 – another 38% of consumers are expected to use multiple channels in making their purchase decision. Often this involves customers browsing and comparing prices online before making the purchase in store.

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