Half of Web time spent viewing content: study

[Reuters] Content online is king. Internet users spend nearly half their time online viewing news or entertainment content, surpassing activities such as sending e-mails, shopping or searching for information, according to a study released by the Online Publishers Association on Monday.The four-year study, conducted by Nielsen/NetRatings, tracked a 37 percent increase in amount of time spent viewing content such as online videos or news, surpassing a 35 percent rise in using search engines like Google.
http://www.australianit.news.com.au/story/0,24897,22242261-15306,00.html
http://www.nzherald.co.nz/topic/story.cfm?c_id=137&objectid=10457606
http://uk.reuters.com/article/technologyNews/idUKN1335166120070813

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