Half of America Is Using Social Networks

For the first time, half of all adults in the United States said they use a social networking site, according to a survey released Friday by the Pew Research Center.That’s 50 percent of all Americans, not just those who say they are online. Six years ago, when Pew first conducted a similar survey, only 5 percent of all adults said they used social sites, like Facebook, LinkedIn or MySpace.
bits.blogs.nytimes.com/2011/08/26/half-of-america-is-using-social-networks/Also see:Half of American Adults Use Social Networks, says Pew Survey
Nearly two-thirds of online adults in the U.S. use social networking sites, and they’re generally pleased with the experience, according to a new survey by the Pew Internet & American Life Project. And perhaps more telling of just how pervasive Facebook, Twitter, LinkedIn, Google+ (and, OK, Myspace too) have become in our day-to-day lives, half of all U.S. adults now use social networks.This is the first time in Pew Internet surveys that 50 percent of all U.S. adults report using social sites.
www.pcworld.com/article/238909/half_of_american_adults_use_social_networks_says_pew_survey.html
65% of online adults use social networking sitesOverviewFully 65% of adult internet users now say they use a social networking site like MySpace, Facebook or LinkedIn, up from 61% one year ago. This marks the first time in Pew Internet surveys that 50% of all adults use social networking sites.The frequency of social networking site usage among young adult internet users under age 30 was stable over the last year – 61% of online Americans in that age cohort now use social networking sites on a typical day, compared with 60% one year ago. However, among the Boomer-aged segment of internet users ages 50-64, social networking site usage on a typical day grew a significant 60% (from 20% to 32%).”The graying of social networking sites continues, but the oldest users are still far less likely to be making regular use of these tools,” said Mary Madden, Senior Research Specialist and co-author of the report. “While seniors are testing the waters, many Baby Boomers are beginning to make a trip to the social media pool part of their daily routine.”In a separate question, when social networking users were asked for one word to describe their experiences using social networking sites, “good” was the most common response (as seen in this word cloud). Overall, positive responses far outweighed the negative and neutral words that were associated with social networking sites (more than half of the respondents used positive terms). Users repeatedly described their experiences as “fun,” “great,” “interesting” and “convenient.” Less common were superlatives such as “astounding,” “necessity,” and “empowering.”About the SurveyThese findings come from national survey findings from a poll conducted on landline and cell phones, in English and Spanish, between April 26 and May 22, 2011 among 2,277 adults (age 18 and older). The margin of error among the internet users is +/- 3.7 percentage points. Read more in the report’s methodology section.
www.pewinternet.org/Reports/2011/Social-Networking-Sites.aspx

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