Groups file FTC complaint over cell phone privacy

You may not know it yet, but your cell phone is becoming the new battleground in the war between consumer rights groups and the behavioral advertising community.The Center for Digital Democracy (CDD) and the U.S. Public Interest Research Group (PIRG) today filed a complaint with the Federal Trade Commission (FTC) asking the agency to investigate what the groups claimed were escalating privacy threats posed to consumers by advertisers targeting mobile users.To read this Computerworld report in full, see:
computerworld.com/action/article.do?command=viewArticleBasic&articleId=9125880.Also see:Privacy Groups File Mobile Marketing Complaint With FTC [IDG]
Two privacy groups on Tuesday asked the U.S. Federal Trade Commission to regulate how mobile marketers can use consumers’ personal information, saying many people don’t know when their information is being collected from cell phones and how it’s being used.
www.pcworld.com/article/157050/.htmlWatchdogs: FTC must halt “deceptive” cellphone tracking, ads
Are new cell phone features like GPS and rich Internet browsers providing too much information to marketers? Two consumer watchdog groups think so, and they have submitted a 52-page complaint to the FTC outlining the potential dangers and requesting an investigation.
arstechnica.com/news.ars/post/20090113-watchdogs-ftc-must-halt-deceptive-cellphone-tracking-ads.html