Google’s UK ad revenue to overtake ITV

Google’s UK advertising business will this year eclipse ITV, Britain’s biggest advertising earner, according to analysis by the Guardian.Figures released by the search giant reveal that the UK generated $969m (£593m) of revenue in the first quarter of 2011. On present growth rates of around 25% per quarter – which it has sustained since September 2009 – Google will rack up between $5.2bn (£3.2bn) and $5.6bn (£3.4bn) in the UK.

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