It’s vexing for a company to see its brand name disparaged. It can be downright infuriating when that brand is used to drum up business for a rival.So some companies are up in arms over a practice by Google that lets advertisers use a competing brand name in efforts to attract customers. Google’s opponents won a legal victory recently that could presage limits on how Internet companies use brand names to sell search-related ads.
http://www.businessweek.com/technology/content/apr2009/tc20090414_278741.htm
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