Google’s Secret Society

Who’s the Google of social networking sites? The obvious answer may seem to be Facebook, given its rapid growth, successful cooperation with application developers, and ever-smarter ad targeting. But by some measures, the real answer is even more obvious: Google itself.This week, Google is drawing attention to its often-ignored social networking site,, with a redesign intended to prettify the site’s Spartan look. And attention is deserved: Despite its low profile in the U.S., Orkut now draws 38.2 billion page views a month worldwide, 7.8 billion more than Facebook, according to comScore Media Metrix.

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