Google’s privacy ethics tour of Europe: a complex balancing act

Google’s advisory council held its first two public consultations on 9 and 10 September in Madrid and Rome, inviting regulators, publishers and academics to discuss the outcome of the recent “right to be forgotten ruling” made by the European court of justice. One of 10 people on the council, Luciano Floridi is documenting the trip.The ruling by the European court of justice against Google has sparked a very consequential debate on the accessibility of personal information legally available online.When is it appropriate for a search engine to provide a link to truthful information about a person that a third-party has legitimately published online? And what is the best way of dealing with each request to remove from search results a link that refers to such information?

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