Google’s mission to drive up newspaper revenue

From an experimental news site that replicates the experience of flicking through a newspaper to micropayment plans and dinners with editors, Google seems to be on a mission to convince publishers it is a friend not foe. In the last week alone, the search giant has launched two services it says will drive up newspaper revenues.Its UK head, Matt Brittin, denies that the exercise is a charm offensive and cites existing partnerships with companies such as Trinity Mirror as evidence that the battle is partly won. “We need to get our story across perhaps a little more clearly than we have done,” he says.

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