Google’s expansion is coming at a price: it’s losing its popularity

Is Google becoming the new Microsoft? On one level, the question is preposterous, as the two companies do different things. Google is the most widely used internet search engine and dominates online advertising. Microsoft rules the world of computer operating systems: its ubiquitous Windows powers most of the world’s personal computers. In addition, Microsoft has a commanding position in basic office software, such as word-processing and spreadsheets. But increasingly, the two technology giants are treading on each other’s toes. For instance, Microsoft is building a search engine business, while Google is launching products that allow users to tap into Google-branded word processing and other web services.

Google’s expansion is coming at a price: it’s losing its popularity
Is Google becoming the new Microsoft? On one level, the question is preposterous, as the two companies do different things. Google is the most widely used internet search engine and dominates online advertising. Microsoft rules the world of computer operating systems: its ubiquitous Windows powers most of the world’s personal computers. In addition, Microsoft has a commanding position in basic office software, such as word-processing and spreadsheets. But increasingly, the two technology giants are treading on each other’s toes. For instance, Microsoft is building a search engine business, while Google is launching products that allow users to tap into Google-branded word processing and other web services.
http://observer.guardian.co.uk/business/story/0,,2041921,00.html

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