Google’s DoubleClick Deal Brings Greater Focus on Privacy

Google deal prompts Federal Trade Commission to recently propose a set of privacy principles for online behavioral advertising.Nearly lost in the news about the U.S. Federal Trade Commission’s approval on Thursday of Google’s acquisition of DoubleClick was another action by the agency: the publication of a proposed set of privacy principles governing online behavioral advertising.The release of the privacy principles is an important and welcome step, said Peter Swire, a senior fellow at the Center for American Progress, a liberal think tank, and a law professor at Ohio State University. Although some privacy groups blasted the FTC for approving Google’s DoubleClick deal, the acquisition has helped place focus on the entire online advertising industry’s privacy practices, Swire said.
http://www.pcworld.com/article/id,140770-c,onlineprivacy/article.html

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