Every step you take: why Google’s plan to buy Fitbit has the ACCC’s pulse racing

The watchdog has voiced concerns over the proposed US$2.1 billion merger, from which both users and Australian health services could lose out.

The Australian Competition and Consumer Commission (ACCC) has expressed concern about Google’s proposed acquisition of fitness tracker company Fitbit.

The acquisition will let Google add years’ worth of Fitbit users’ data to its already unequalled consumer data collection. This could reduce competition in certain health services and other markets in Australia.

Google revealed its plans to acquire Fitbit Inc. for US$2.1 billion last November. But the deal will only go ahead if it gets clearance from competition regulators around the world.

While the ACCC is the first regulator globally to announce its concerns, the European Commission and US Department of Justice are also evaluating the deal. Both will likely take an interest in the ACCC’s views, for which submissions are being accepted.

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