Google, Zen Master of the Market

Bill Gates, who walked away from full-time work at Microsoft last month, was perhaps the foremost applied economist of the second half of the 20th century.

Bill Gates, who walked away from full-time work at Microsoft last month, was perhaps the foremost applied economist of the second half of the 20th century.Mr. Gates and Microsoft fundamentally shaped how people think about the behavior of modern markets in which technology plays a central role. Under Mr. Gates, Microsoft also challenged the conventional wisdom about competition, business strategy and even antitrust law.Now, in the early years of the 21st century, Google is the company prompting a rethinking of assumptions.
http://nytimes.com/2008/07/07/technology/07google.html

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