Google wins Australian High Court appeal over sponsored links

The High Court of Australia has dismissed a misleading and deceptive conducts case brought against search engine giant Google, ruling that Google does not create sponsored links.The case centred around sponsored links in Google search results through its AdWords program by online trading company Trading Post and STA Travel between 2005 and 2008. In April last year, the full bench of the Federal Court ruled, on appeal from the Australian Competition and Consumer Commission (ACCC), that Google advertisements with the headline of “Harvey World Travel” or “Harvey World” that redirected to an STA Travel website were in breach of section 52 of the Trade Practices Act. Similarly, ads headlined with “” that redirected to car-trading website Carsales, ads headlined “Alpha Dog Training” that linked to The Dog Trainer, and ads headlined “Just 4x4s Magazine” that redirected to the Trading Post website were also in breach of the Trade Practices Act. see:Google claims victory in ACCC court battle
Google has won its legal battle with the consumer watchdog, after the High Court overturned a ruling that the company had engaged in misleading and deceptive conduct.The Australian Competition and Consumer Commission had taken legal action against Google over sponsored links its search engine delivered in response to searches for particular companies. The sponsored links took the user to the websites of rival companies. wins ACCC High Court battle
Google has been cleared by the High Court of engaging in misleading and deceptive conduct.Google was taken to court by the Australian Competition and Consumer Commission over the way search results were displayed.

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