Google v Regulators: The battle begins

It’s been predicted for years – and now it has finally happened. The company that many see as the most powerful force on the internet – and some believe abuses that power – is being investigated by a major competition regulator.The EU has launched an inquiry into complaints that Google has favoured its own price comparison services at the expense of rivals. The charge, from companies like Foundem, is that users searching for something like “best price for Canon cameras” see results from Google’s own shopping service ranked far above links to rival comparison sites, and that sponsored links also come out higher.

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