In a world where many people read everything on mobile phones, a few seconds of load time can mean the gain or loss of millions of readers and advertising dollars.Now Google wants to help publishers — and itself — by speeding things up.Google is working with the social media service Twitter and major news publishers like The Guardian and The New York Times to create a new kind of web link and article storage system that would load online news articles and digital magazine pieces in a few milliseconds, according to several people involved in the project. That is a fraction of the five to 10 seconds it can take to load a typical website.
http://www.nytimes.com/2015/09/12/technology/google-twitter-and-publishers-seek-faster-web.html