Google TV plan is causing jitters in Hollywood

Many worry that Silicon Valley will upend the entertainment industry just like the Internet ravaged the music and newspaper industries.Google revolutionized the way people access information. Now it wants to transform how people get entertainment.The search giant is touting an ambitious new technology, called Google TV, that would marry the Internet with traditional television, enabling viewers to watch TV shows and movies unshackled from the broadcast networks or cable channels on which they air. Users would need to buy a TV or set-top box with Google software that could connect to the Internet, along with a keyboard to type commands. Users could also use their iPhone or Android phone to operate Google TV.To read this report in The Los Angeles Times in full, see:,0,785196.storyAlso see:Google TV Is a Tough Sell Among Would-Be Partners
Google Inc. is launching a campaign to line up TV networks’ support for its new Google TV software, but many remain reluctant to partner with a service they believe encroaches on their turf.The service will allow people to watch and search cable, satellite and Web programming — as well as access regular Web pages — through TVs and set-top boxes that incorporate new Google software. The first devices, made by Sony Corp. and Logitech International SA, are due out this fall, marking another tug-of-war between tech companies eager for new content and media companies worried about giving it away. Google TV will make money still up in the air
Google made a big splash in May announcing its entrance to the TV business, but how the company plans to make money for Google TV and for its content partners is still a bit muddled.Google TV is the search giant’s platform that will allow people to search on their home television to find videos from anywhere on the Web or a channel service provider. At the DisplaySearch TV Ecosystem Conference here Wednesday, Shalini Govil-Pai, the group manager for partnerships at YouTube and Google TV, told attendees that “monetization models are still being discussed. Obviously advertising is going to play a big role.”

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