Google TV Announces Its Programming Partners, But Top Networks Are Absent

Google announced on Monday its first content partners for Google TV, its effort to marry two mediums — the Internet and television. But the announcement underscored the difficulties companies face as they try to work their way into the living room.The major television networks — ABC, CBS, Fox and NBC — will not participate, at least for the moment. However, several Internet companies and media outlets, including HBO, CNBC, Twitter, Netflix and Amazon, will work with Google to offer Web content and programming via television sets, the company said. They will allow on-demand viewing or build apps for TV screens.To read this report in The New York Times in full, see: see:Google TV Signs Up Media, Web Firms
Google Inc. on Monday unveiled several new partnerships with media and Web companies, including NBC Universal Inc. and Amazon Inc., to provide content for Google TV, a service designed to expand the Internet giant’s franchise into the living room.In a blog post, Google promised “a new world of apps available for TV,” including NBC’s CNBC Real-Time, an application that will allow Google TV users to track stocks and access news alongside business-news channel CNBC’s live broadcasts. NBC is owned by General Electric Co.

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