Google to make ‘significant’ changes to avoid EU fine

Google has promised to make “significant” changes to how rivals appear in search results in an attempt to avoid a multi-billion euro fine.The latest changes should be sufficient to end a three-year investigation into the search company, the EU’s competition commissioner said.Google had been accused of giving favourable treatment to its own products in search results. see:Google offers further search result concessions in EU anti-trust case
Google has offered further concessions to address regulatory concerns about its search results, the European commission said on Wednesday, taking the company a step closer to settling a three-year investigation and prevent a fine of up to $5bn (£3.1bn).The world’s dominant search engine has been the focus of a European commission investigation since November 2010, after more than a dozen complainants across Europe accused the company of promoting its own services at their expense. Settles Its European Antitrust Case; Critics Remain
Google has agreed to a settlement with European competition regulators that leaves the company with a few bruises, yet victorious over all — and would end half a decade of wrangles with antitrust authorities across the globe.Under the settlement, which awaits formal approval by the European Commission, Google agreed to the harshest penalties it has yet received in an antitrust inquiry anywhere. But it escaped a fine and a finding of wrongdoing. And it protected its crown jewel — its secret algorithm — from oversight by regulators, and avoided a court battle or potential consequences like a $5 billion fine or a ruling to make major changes to its company structure or its products. regulators will not do market test on Google’s antitrust offer
European Union regulators will not seek feedback from the more than hundred critics of Google’s latest offer to settle a three-year investigation, the EU’s antitrust chief said on Wednesday.”I consider at this point that we don’t need a market test,” European Competition Commissioner Joaquin Almunia told a news conference. avoids fine with EU antitrust deal
Google agreed to make concessions on how it displays competitors’ links on its website on Wednesday, in a deal with the European Union regulator that ended a three-year antitrust probe and avoided a fine.The agreement means the world’s dominant search engine has avoided a process that could have lead to a fine of up to $5 billion, or 10 percent of its 2012 revenue. It must stick to the deal for the next five years.

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