Google To Apply For .Google, .YouTube And More TLDs, While Facebook And Pepsi Say No

Google will be applying for several TLDs for a number of their trademarks a company spokesperson told Ad Age, while Facebook and Pepsi both said they will not be applying.”We plan to apply for Google’s trademarked TLDs, as well as a handful of new ones,” a company spokeswoman said in an emailed statement to Ad Age. “We want to help make this a smooth experience for web users — one that promotes innovation and competition on the internet.”More details were not provided, but as the report notes, expect applications for .Google and .YouTube, among others.The report also notes, and which has previously been reported, that Deloitte will also be applying for a TLD, along with Canon. But few other companies contacted by Ad Age would comment on their plans, with even those that are applying most likely not wanting to tip off their competitors.Brand names that told Ad Age they will not be applying include Facebook and Pepsi.The costs of acquiring and operating a TLD were reasons given for not applying for a TLD by Shiv Singh, global head of digital at Pepsi. Singh also told Ad Age he believed consumers’ browsing habits will take years to alter.”Consumers are always going to think about first going to MountainDew.com or Pepsi.com before they think about Drink.Pepsi,” Mr. Singh said. “And that’s not going to change anytime soon, and maybe not for a few years.”To read the Ad Age report in full, see:
adage.com/article/digital/google-plots-web-domain-buying-spree/234009/