Google, the Search That Satisfies

Some pundits talk about Internet users having a “Google habit” that keeps them hooked on Google and keeps Google the No. 1 Internet search engine. That habit is far from harmful, and consumers don’t feel a need to kick it for a simple reason: Google gives them what they want.That meme appears to be confirmed by the American Consumer Satisfaction Index, the University of Michigan’s well-known barometer of consumer satisfaction, which once again gave Google top marks among Internet search engines and portals. Since it was first included in the study in 2002, Google has topped the rankings in seven of eight yearly surveys. This year Google received 86 points, out of a possible 100, the same as a last year, and far above its nearest rival, Yahoo, with 77 points, also unchanged from last year. Microsoft and followed close behind with 75 and 74 points respectively, and AOL was last with 70 points.

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