Google sued by Australian Watchdog for allegedly misleading consumers to sign away their privacy

Google is being taken to court for allegedly misleading consumers to give away a lot more personal information than they had expected.

Aside from tracking people’s online activity on its search engine and platforms, Google also monitors users’ internet activity on “non-Google” sites and apps to boost its targeted advertising.

However, the consumer watchdog will argue before the Federal Court that Google failed to “properly inform consumers” and did not gain their “explicit informed consent” when it changed a key privacy policy four years ago.

To continue reading this ABC News report, go to:
https://www.abc.net.au/news/2020-07-27/google-sued-accc-privacy-boost-targeted-advertising/12471986

Also see:

Why is the ACCC taking Google to court and what could it mean for ads on the internet?
The Australian competition watchdog has taken Google to court over terms and conditions users agreed to back in 2016 related to how the tech company tracks users across the internet. What is Google doing, and what could it mean for ads on the internet?
https://www.theguardian.com/australia-news/2020/jul/28/why-is-the-accc-taking-google-to-court-and-what-could-it-mean-for-ads-on-the-internet

Australian watchdog accuses Google of privacy breaches
Australia’s consumer watchdog launched court action against Google on Monday alleging the technology giant misled account holders about its use of their personal data.
https://apnews.com/5ed3aa552fad60f1b26fe2284171a4fa

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