Google Still in a Struggle With Mobile

Although Google is scrambling to meet consumers as they flock to mobile devices, the question is whether it is moving fast enough.Investors were comforted on Tuesday when Google announced strong fourth-quarter earnings, and the stock rebounded from a dip over the last week, climbing 5 percent in after-hours trading.But a closer look at the results shows that while Google continues to be a moneymaking machine, its most lucrative business, search on desktop computers, is slowing, while Google has not yet figured out how to make equivalent profits on mobile devices. see:Google reports record revenues
Google reported $14.4bn (£9bn) in revenues for the fourth quarter of 2012 as the company announced its first ever $50bn year. The revenues comfortably beat analysts’ expectations and were 36% higher than the same quarter last year but the firm also provided fresh evidence of how the shift to mobile is hitting the value of online advertising.”We ended 2012 with a strong quarter,” said Larry Page, Google’s co-founder and CEO. “Revenues were up 36% year-on-year, and 8% quarter-on-quarter. And we hit $50bn in revenues for the first time – not a bad achievement in just a decade and a half.”

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.