Google Shifts Tack on Android – Direct Sales, Expanded Partnerships Mark Bid to Increase Control Over Devices

Google Inc. is shifting its strategy for its Android mobile operating system, in a bid to create a united front with smartphone and tablet makers to take on rivals like Apple Inc. and prevent wireless carriers from controlling the devices.Google plans to give multiple mobile-device makers early access to new releases of Android and to sell those devices directly to consumers, said people familiar with the matter. That is a shift from Google’s previous practice, when it joined with with only one hardware maker at a time to produce “lead devices,” before releasing the software to other device makers. Those lead devices were then sold to consumers through wireless carriers or retailers.To read this Wall Street Journal report in full, see:
online.wsj.com/article/SB10001424052702304371504577406511931421118.html

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