Google set for Brussels showdown: accused of giving undue prominence to its own services following complaints from rivals

Brussels is moving towards a regulatory showdown with Google after the European commission’s competition chief accused the company of diverting internet users to its own services.Joaquín Almunia believes Google is giving undue prominence to its own services such as news, maps and shopping comparison, driving traffic to them to the detriment of rival websites. The EU is reiterating its tough stance despite a decision last week by US regulators not to impose changes on Google’s search business. see:EU says Google must change search results presentation – FT
Google will be forced to change the way its search results are presented in Europe or face antitrust charges for “diverting traffic” to its own services, The Financial Times reported the European Union’s antitrust chief as saying.The EU’s competition commissioner, Joaquin Almunia, told the newspaper in an interview published on Friday that he intends to prevent Google from allegedly distorting choices for consumers and taking business from rivals.

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