Google Sees a New Role for YouTube: An Outlet for Live Sports

The Indian Premier League, an 8-team tournament here that turns staid cricket into something fast-paced and glamorous, just ended its third season with a new champion, the Chennai Super Kings, and a new scandal revolving around allegations of financial fraud.But for Google India, the series was a big hit.Google’s subsidiary YouTube carried the league’s 60 matches live around the world, except in the United States, the first time the company has broadcast a major sporting event. About 50 million viewers tuned in to YouTube’s I.P.L. channel, 25 percent more than Google executives said they expected when they signed the deal in January. Approximately 40 percent of those viewers were outside India.To read this report in The New York Times in full, see:

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