Google seeks to turn a profit from YouTube copyright clashes

Google is seeking to drag YouTube into profit by convincing music and film footage rights owners to make advertising revenue from their content rather than remove it from the video-sharing site for breach of copyright.The company has been touting a fingerprinting system for rights holders that means YouTube can identify their material even when it has been altered and made part of user-generated content such as wedding videos or satirical clips.
http://www.guardian.co.uk/technology/2009/nov/01/google-youtube-monetise-content

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