Google Search That Leads to Brand Marketing

A year ago, Google introduced a smartphone application that lets users take photos of objects and get search results in return. On Tuesday, the company will take that capability into the world of marketing with an experiment allowing five national brands to use the application in their promotional materials.In the early days of smartphones, users could find out about a movie by entering its title in Google’s browser and searching. Then Google introduced the ability to use voice to make a query. Now, the Google Goggles visual search app, available in iPhones and Android phones, allows users to take photos of an object, say a movie poster, and find out more about it in search results.
http://www.nytimes.com/2010/11/16/business/media/16adco.htmlAlso see:Google targets fashion market
Not content to revolutionise online search and email, Google is preparing to enter the fashion business on Wednesday with a website believed to be called Boutiques.com.The attraction is obvious: with conservatively estimated revenues of $500bn (£310bn) worldwide making it the fourth largest industry globally, and estimated to be worth £37bn to the UK economy alone, fashion represents a potential e-commerce honeypot to the search company.
http://www.guardian.co.uk/technology/2010/nov/15/google-targets-fashion-market-boutique

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.