Google released a new paper written by its own user experience researchers that delves into the reasons that we can't put down our phones, and starts to explore what companies can do about it. It also calls on the technology industry to reexamine the way it ties engagement to success — noting that capturing people's attention is not necessarily the best way to measure whether they're satisfied with a product.
Google chief executive Sundar Pichai told developers in May that the company is exploring ways to give Android users a way to experience the “joy of missing out” and to combat feelings that we're all too tied to our phones. For its study, Google focused on a small group of smartphone users and kept tabs on how they used their smartphone throughout a normal day. It also dug into 112 interviews from previous research to evaluate how people felt about their phone use.