Google Reorders Web’s Winners

Google Inc. is creating a new set of winners and losers on the Web following its move to punish sites that it believed offered little useful information yet still ranked high in its search results.Websites affected by the change are retooling themselves to try to adapt to Google’s new standards. At the same time, several companies that benefited from the change — such as Encyclopaedia Britannica Inc. — have praised Google and are predicting increased revenue.

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