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Google Reads COFFEE.CLUB as “Coffee Club”: European Domain Name Centre

European Domain Centre logoInteresting quirks for new gTLDs. The European Domain Name Centre has discovered that is “read” by Google as “coffee club”.

According to a post on the Centre’s blog, Christopher Hofman writes “the site already ranks on page one in Google US for the term coffee club.” Hofman says if you’re located outside the US, then use this link to check for yourself and to make sure you’re in “incognito mode”.

Hofman also believes that for SEO “it seems that the domain name has become important for search engine optimisation again.”

To read the blog post in full, go to: