Google protests Apple’s iPhone developers agreement

Google Inc said on Wednesday recent changes to Apple’s developers agreement would effectively cripple Google’s advertising tools for the iPhone, creating “artificial” barriers to competition.Apple changed the language of the agreement on Monday. As written, it appears to prohibit certain third-party ad agencies from collecting critical usage data from iPhone applications.To read this Reuters report in full, see:
uk.reuters.com/article/idUKTRE65851420100609
in.reuters.com/article/idINIndia-49180120100609Also see:AdMob lashes out at new iPhone ad policies
After reviewing Apple’s changes to its iPhone developer agreement, Google’s AdMob reached the same conclusion that many others did: it could be screwed.Apple this week changed the terms of the developer agreement that governs iPhone applications to prohibit developers from using advertising in their applications that shares analytic data with “an advertising service provider owned by or affiliated with a developer or distributor of mobile devices, mobile operating systems or development environments other than Apple.” The most prominent mobile advertising service provider owned by or affiliated with a developer or distributor of mobile devices and mobile operating systems–AdMob–isn’t happy.
news.cnet.com/8301-30684_3-20007219-265.html
www.zdnetasia.com/admob-lashes-out-at-new-iphone-ad-policies-62200627.htmGoogle says Apple terms would bar its ads on iPhones [AFP]
Google lashed out at Apple on Wednesday over new rules which it said would effectively prevent the Internet search and advertising giant from placing ads inside iPhone applications.Omar Hamoui, founder of AdMob, a mobile advertising startup which Google bought last year, said Apple’s new terms of service for application developers would bar the use of AdMob or Google advertising solutions on the hot-selling smartphones.
news.theage.com.au/breaking-news-technology/google-says-apple-terms-would-bar-its-ads-on-iphones-20100610-xx9s.html
news.smh.com.au/breaking-news-technology/google-says-apple-terms-would-bar-its-ads-on-iphones-20100610-xx9s.html

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