Google predicts surge in online display advertising

The head of Google’s display advertising business has predicted that spending on graphical online adverts, digital video, mobile and other non-search formats will increase almost tenfold in the next few years, as the internet sucks up yet more marketing dollars from other media.Neal Mohan, Google’s vice-president for display advertising products, believes that many billions of dollars worth of ads will be bought using automated “real-time bidding” technology that will transform how media agencies operate.

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