Google Latitude: Is the public ready for mobile tracking?

Google’s march into the location-aware services space attracted a considerable amount of concern over privacy when its latest project, Latitude, was unveiled.Location-aware mobile services have been brewing gently for several years, with dozens of developers exploring ways of building entertainment, news and communication tools that provide more relevant information by recognising where you are.
http://www.guardian.co.uk/media/pda/2009/feb/05/google-mobilephonesPrivacy fears over Google tracker
Google has announced a new feature that allows users to share their locations among a chosen network of friends.The “opt-in” Latitude service uses data from mobile phone masts, GPS, or wi-fi hardware to update a user’s location automatically.
http://news.bbc.co.uk/1/hi/technology/7872026.stmPrivacy Lobby Slams Google Latitude
Google Latitude, which uses GPS to allow you to track people from your mobile phone of desktop PC, is under fire from privacy campaigners. They say that Google Latitude could be used to spy on unsuspecting users.Latitude is a free tool that works from smartphones and PCs. With Latitude installed, users can use GPS and Google Maps to track other friends who are using the service. Crucially, to be tracked, people have to sign up for Google Latitude. They can also limited exactly who can track them, and where they can be tracked.
http://www.pcadvisor.co.uk/news/index.cfm?newsid=110457
http://www.pcworld.com/businesscenter/article/158985/.htmlGoogle Latitude to allow you to track friends and families every move
Millions of people will be able to track each and every move by friends and family through their mobile phones, thanks to a new feature launched by Google yesterday.The new system dubbed “Latitude” uses a digital map to show automatically exactly where a loved one is at any time, sometimes pinpointing their location to a few metres. Worried parents will be able to check up on where their children have got to after school, friends can meet for a quick drink if they see they are nearby and spouses will be able to see if their partners really are working late at the office.
http://technology.timesonline.co.uk/tol/news/tech_and_web/article5662525.ece

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