Google keyword advertising is waste of money, says eBay report

Businesses may be wasting billions of pounds a year buying up keyword advertising on search engines such as Google, a new report has claimed.The study by auction website eBay claimed that most of the money spent buying up search terms was a waste of time and had little effect on sales.
http://www.guardian.co.uk/technology/2013/mar/13/google-keyword-advertising-wastes-money-ebayAlso see:Google advertising value questioned by eBay
A report by auction website eBay has found that paying for advertising in the form of keywords on search engines has little effect on sales.Platforms such as Google and Bing offer companies the option to “buy” words.This means their websites appear more prominently if a person searches for a particular term.
http://www.bbc.co.uk/news/technology-21769533

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