Google introduces targeted display ads on sites including YouTube

Google today took a major step into the controversial targeted advertising space market by introducing a global display advertising system on YouTube and other networks.The programme means advertisers will focus their campaigns on users who have previously visited related sites, or who have expressed an interest in specific categories.
http://www.guardian.co.uk/media/2009/mar/11/googlethemedia-googleGoogle to Offer Ads Based on Interests
Google will begin showing ads on Wednesday to people based on their previous online activities in a form of advertising known as behavioral targeting, which has been embraced by most of its competitors but has drawn criticism from privacy advocates and some members of Congress.Perhaps to forestall objections to its approach, Google said it planned to offer new ways for users to protect their privacy. Most notably, Google will be the first major company to give users the ability to see and edit the information that it has compiled about their interests for the purposes of behavioral targeting. Like rivals such as Yahoo, it also will give users the choice to opt out from what it calls “interest-based advertising.”
http://nytimes.com/2009/03/11/technology/internet/11google.htmlGoogle serves up behavioural ads
Google has entered the sometimes controversial arena of behaviour-based advertising.It has launched a system that will serve up ads to web users based on their previous online activities.The search giant is offering users the chance to see and edit their profiles and it will also offer them the choice to opt out of the service.But privacy campaigners are outraged by the move, with Privacy International calling for a parliamentary enquiry.
http://news.bbc.co.uk/2/hi/technology/7937201.stmGoogle will let people choose how its ads target them
Google plans to target online advertisements based on the sites people visit, not just the searches they make or the site on which the ad appears, it said Wednesday. It will also allow people to define the interest categories for which they would like to receive ads.In a beta test of the new service, Google will show ads on YouTube and on the sites of its partners, allowing advertisers to target surfers in broad interest categories such as sports, gardening, cars or pets, Vice President of Product Management Susan Wojcicki wrote in a post entitled “Making ads more interesting” on the Official Google Blog.
http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9129380Google ads go behavorial
Google said Wednesday that it will show ads to people based on their habits. This behavioral targeting is designed to make ads more “interesting,” according to Google.
http://news.cnet.com/8301-1023_3-10193423-93.html