Google’s skills in tracking people, figuring out desires, and placing ads revolutionized the world of marketing. Now it is adding even more technology muscle to its ad business.On Tuesday, Google announced a package of products aimed at helping companies more efficiently figure out what potential customers are interested in and how to sell things to them.
http://www.nytimes.com/2016/03/16/technology/google-introduces-products-that-will-sharpen-its-ad-focus.html