Google Introduces a New Mobile Ad to Combat Fat Fingers

The “fat finger effect” — the theory that people accidentally click on mobile ads because cellphone screens are so small — is one reason mobile ads generally earn less money than ads shown on desktop computers.Google, one of the biggest sellers of mobile ads, on Thursday introduced a new way to fight back against fat fingers.
http://bits.blogs.nytimes.com/2012/12/14/google-introduces-a-new-mobile-ad-to-combat-fat-fingers/

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.