On a July day in Chicago, Google employees swarmed a conference room at the advertising agency Leo Burnett, carrying in couches and beanbag chairs to create a lounge. They gave away candy and showed off Google’s advertising technology. Throughout the day, they emphasized a single message: Google is a friend to ad agencies.No, really.Advertisers are grappling with the idea of Google, which spent many of its early years avoiding — and infuriating — advertising agencies, now shifting to embrace them.
http://iht.com/articles/2008/09/01/business/01google.php
http://www.nytimes.com/2008/09/01/business/media/01google.html