Google ends efforts to sell newspaper ads

Google’s efforts to expand its advertising empire beyond the confines of the Internet have hit their first major setback.The company said Tuesday that it would end a two-year-old program to sell ads in newspapers because the effort, called Google Print Ads, had not been as successful as expected.”While we hoped that Print Ads would create a new revenue stream for newspapers and produce more relevant advertising for consumers, the product has not created the impact that we — or our partners — wanted,” wrote Spencer Spinnell, director of Google Print Ads, on an official corporate blog. gives up on newspaper advertising partnership
Google Inc. said Tuesday that it would shut down an advertising partnership with more than 800 newspapers, a key part of the Internet giant’s effort to expand into offline media, because it didn’t make enough money.The Print Ads program, which launched with 50 newspapers in November 2006, allowed advertisers to use Google’s online services to bid on space in print much as they do for search-engine ads. The service ends Feb. 28.,0,3213436.story

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