Google Deal With Yahoo Draws More Opposition

The Justice Department’s antitrust investigation of the advertising partnership between Google and Yahoo has revealed the growing resentment and fear of Google’s power among some of the biggest players in the advertising industry — the very customers that Google needs to keep expanding its business.Some of the leading industry associations and advertising agencies that have come out against the deal have raised concerns that prices will rise. Their anxiety over Google’s increasing dominance of the lucrative and fast-growing search advertising business, and the very fairness of Google’s auction system for pricing search ads, could lead to growing confrontations.

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