As advertising has become more intrusive in recent years, hundreds of millions of web users have installed ad-blocking software to ward off full-page pop-ups, blaring video pitches that start automatically and large ads with unstoppable countdown clocks that obscure the content you actually want to see.
On Thursday, Google did something about the problem: The company updated its browser, Google Chrome, so that it bans such ads by default on mobile devices and desktop computers.
The change will probably improve the average person’s internet day — and give the tech giant an even greater role in shaping the web.
https://www.nytimes.com/2018/02/18/business/media/google-chrome-ad-block.html