Google Calls Location Data ‘Valuable’

Google Inc.’s collection of location information from millions of mobile devices and personal computers is “extremely valuable” to the company’s future business, according to an email written by a Google product manager last year.That email and others, which are part of a public filing in a lawsuit against Google last year, shed new light on the company’s thinking about the need to gather location-related data. Such information is essential for a growing number of mobile applications and websites to function properly, the emails indicate. It is also useful for companies such as Google — whose Android software powers millions of phones — that want to offer consumers advertisements that are tailored to their locations, a new frontier for online ads.To read this Wall Street Journal report in full, see:
online.wsj.com/article/SB10001424052748703703304576297450030517830.html

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