The head of Google and parent company Alphabet has called for artificial intelligence (AI) to be regulated.
Writing in the Financial Times, Sundar Pichai said it was “too important not to” impose regulation but argued for “a sensible approach”.
He said that individual areas of AI development, like self-driving cars and health tech, required tailored rules.
Last week it was revealed that the European Commission is considering a five-year ban on facial recognition.
Google CEO calls for regulation of artificial intelligence
Google’s chief executive called Monday for a balanced approach to regulating artificial intelligence, telling a European audience that the technology brings benefits but also “negative consequences.”
Sundar Pichai’s comments come as lawmakers and governments seriously consider putting limits on how artificial intelligence is used.