Starting on Thursday, Google will police YouTube like it never has before, adding warnings and disabling advertising on videos that the company determines crosses its new threshold for offensive content.
YouTube isn’t removing the selected videos, but is instead setting new restrictions on viewing, sharing and making money on them. A note detailing the changes will go to producers of the affected videos on Thursday, according to a spokeswoman for the Alphabet Inc. company.
YouTube cracking down on hate speech
YouTube is implementing a new feature it says will help curb hate speech on its platform.
The company is targeting videos that contain “controversial religious or supremacist content,” but which do not violate its terms of service. Instead of taking down the videos in question, YouTube will put them in a stripped down digital purgatory where they will no longer be easily discoverable, nor have the features normal videos do.