Google and Sweden in war of words over ogooglebar

There’s now officially no word for “ungoogleable”, meaning “impossible to find via web search” in Swedish – although there was a term until this week.The Language Council of Sweden, which oversees the addition of official new words to the Swedish lexicon, had lined up ogooglebar, defined as “something that cannot be found on the web using a search engine”.
http://www.guardian.co.uk/technology/2013/mar/27/google-sweden-ogooglebarAlso see:Who, What, Why: What is ‘ungoogleable’?
The word “ungoogleable” has been removed from a list of new Swedish words after a trademark spat. But it raises the question of what can and can’t be found with a search engine.Today Google appears to be the font of all data.The idea that something can’t be found online is strange enough to have spawned its own adjective.The word “ungoogleable” is in the headlines after a dispute between the search engine giant and Sweden’s language watchdog.The Language Council of Sweden wanted to include “ungoogleable” – or “ogooglebar” – in its annual list of new Swedish words. But it defined the term as something that cannot be found with any search engine.
http://www.bbc.co.uk/news/magazine-21956743